Report: Demographics

The Demographics report shows the population composition in the grunnkrets (basic statistical unit) around a selected property: gender, age, life stage, housing conditions, households and historic development. The figures come from Statistisk sentralbyrå (SSB) at grunnkrets level. Use the report for tenant profiling, retail location assessment and housing project target groups.

The population figure is net registered residence, not daytime population. For daytime population, see the Demographics map layer.

Quick access: Use Demographic search (the circle button in the map toolbar) for a freehand drawn area without opening a property. See Analyze - Demographic search.

Opening

Click Reports in the quick links on the property panel and select Demographics. You can also reach the report via Analyze in the left menu and then Reports. The report opens as a modal.

Tabs

Tab	Content
Demographics	Gender and age distribution, life stage profile
Demographics over time	Historic development in population composition from around 2010
Overview	Compact key figures dashboard for population, housing and financials
Statistics	Detailed distribution charts for age, marital status, family, income, wealth, education
Housing statistics	Housing conditions, ownership type, housing age, housing area, property price and sales

Tab: Demographics

Filters: select the geographic level and comparison area.

Three key figure cards: population in the selected grunnkrets (pink), percentage difference against the comparison area (green/red) and population in the comparison area (blue).

Charts:

• Population by gender (horizontal bar chart, Male and Female for both selections).
• Population by life stage (Employee, Primary school, Retired, University/college student, Kindergarten, Upper secondary).
• Population by age group.

Tab: Demographics over time

Shows historic development in population, gender distribution and age groups from around 2010.

• Key figure cards: population this year and % change vs. the previous year for both selections.
• Line chart: total population per year (two lines, one per selection).
• Line chart: population by gender over time.
• Line chart: population by age group (buttons to select the age group: 00-05, 06-15, 16-19 and so on).

Tab: Overview

Compact dashboard with key figures in three sections. Pink = selected grunnkrets, blue = comparison area.

Population: number of residents, % female/male, in/out commuters, daytime population, avg age, number of employees.

Housing: number of dwellings, avg housing age, avg housing area (m²), avg property price, number of holiday homes.

Financials: total income, total wealth, avg income, avg wealth, number of cars.

Tab: Statistics

Detailed distribution charts with the average value above each chart. All are horizontal bar charts with pink (selected) and blue (comparison area).

• Age distribution: <5, 06-12, 13-15, 16-18, 19-23, 24-34, 35-44, 45-54, 55-64, 65-74, 75-84, 85+.
• Marital Status: unmarried, married, separated, widowed.
• Family: couple, single, single family, multiple family.
• Income (thousand kr): intervals from 0-100 to 1500+.
• Wealth (thousand kr): intervals from 0-50 to 4000+.
• Field of education: general subjects, humanities and arts, teacher training, social sciences and law, business and administration, natural sciences and crafts, health and social care, primary industries, transport and services.
• Education Level: none/not stated, primary school, upper secondary, college/university (lower and higher).

Tab: Housing statistics

Statistics on the housing composition in the grunnkrets.

• Housing conditions: detached house, semi-detached house, block of flats, terraced house, other housing.
• Ownership: owner-occupier, tenant, housing co-operative owner.
• Housing age (years): distribution from 1 to 50+ years.
• Housing area (m²): intervals from <50 to 250+.
• Property price (thousand kr): intervals from <500 to 6000+.
• Sales: number and distribution by price interval.